This is an intermediate course in the study and practice of graphic design systems relative to social, cultural and historic issues. Students will learn the value of research as it applies to the development of design solutions.

Emphasis is on conceptual thinking, visual organization / composition, information hierarchy, symbolic representation and the construction of meaningful images.

wall application

Carnival di Venezia is an Italian festival that is celebrated in Venice, Italy. The festival celebrates the end of meat before the great lent. The celebration started in 1162 when Venice celebrated the victory against the Patriarch of Aquileia, since then then it wasn’t a regular celebration. In 1797 under the rule of the King of Austria mask where strictly forbidden. Starting 1979 the event became more regular and has been celebrated ever since. The celebration is mainly for Christians to celebrate before the forty days of the great lent. Since during the great lent Christians cannot eat meat, drink alcohol or party.

So the Carnival was made as a way to celebrate all these things for two weeks as a farewell before the great lent. The word “Carnevale” which is Carnival in Italian stands for “Carnem” which is meat, and “levare” remove. Masks have always been an important feature of the Venetian carnival. Traditionally people were allowed to wear them between the festival of Santo Stefano till the end of the carnival season at midnight of Shrove Tuesday. Venetian masks can be made of leather, porcelain or using the original glass technique. The original masks were rather simple in design, decoration, and often had a symbolic and practical function. Nowadays, most Italian masks are made with the application of gesso and gold leaf and are hand-painted using natural feathers and gems to decorate. The masks were traditionally worn with decorative beads matching in color. Several distinct styles of mask are worn in the Venice Carnival, some with identifying names. People with different occupations wore different masks.

Mind Map

Research and Analysis

The visual concept for my project is to show and emphasize the alter ego, the use of masks and having two personalities present at the same event. Even though the event is fun, it is also elegant and elegancy and fun is being represented both in the campaign.

Manifesto: Venice is a magical city, and at no time is this more true than during the two weeks leading up to Mardi Gras, when the historical city celebrates the Carnival of Venice, a tradition first recorded over 700 years ago. Ordinary Venice is exciting, but Venice during the Carnival is spellbinding, with a historically rich mixture of performance and dining, and, of course the magnificent costumes, including the extravagant masks for which Venice is so famous. If you have never had a romantic encounter in Venice, perhaps you will have an opportunity to learn why countless generations of impassioned lovers have exclaimed that romance in Venice is the best romance there is.

logo hand sketches

logo digital sketches

typography studies

color studies

First Stationary layout

Final Stationary layout

Stationary

Tri-fold grid